As we prepare to bring new listings to market, there is an exciting shift happening behind the scenes. It is redefining how homes make their debut and how quickly they capture attention.
Traditionally, the Coming Soon phase has served as a quiet, strategic runway. This is a one to two week window where we build anticipation, test pricing, and begin telling the story of a home before it officially hits the MLS. It is intentional, measured, and when done right, incredibly effective.
Now, that runway just became far more powerful.
Through a new partnership between Compass and Redfin, listings in the Coming Soon phase can now be showcased not only on Compass.com, but also on Redfin.com. The result is immediate exposure to a combined audience of tens of millions of buyers, all before a property ever accrues days on market.
This matters more than it might seem at first glance.
Days on market, automated home value estimates, and public price adjustments can subtly influence buyer perception, sometimes in ways that do not reflect the true value of a home. By expanding visibility early, while still maintaining control over how and when a listing officially launches, we are able to generate momentum without the drawbacks that often come with going live too soon.
In essence, it is a more strategic way to launch.
For sellers, this translates to more eyes on the property from day one, stronger early interest, and a more dynamic debut once the home officially hits the market. This added exposure also remains entirely optional. Homeowners can opt out at any time, ensuring the strategy always aligns with their comfort and goals.
It is a subtle shift, but a meaningful one. In a market where first impressions carry weight, having the ability to expand that first impression without compromising strategy is a powerful advantage.
As always, the goal remains the same. Position each home with intention, clarity, and a level of exposure that matches its value. Get in touch with our team at hello@katemccaffrey for more information on what this means for you.
