Use this list of questions to make sure you get beyond the sales pitch and find out who will truly represent your best interests:
1
ABOUT THE AGENT:
- How many homes did you sell last year? How many in your career?
- How many of your sales last year were local?
- How long have you been an agent, and what did you do before?
- Why did you become an agent?
- Do you primarily represent buyers or sellers?
- Do you specialize in this market or what areas do you specialize in?
- What sets you apart from other agents and teams?
2
ABOUT THE BROKERAGE & MARKETING:
- How does your company’s size and market share affect my home’s exposure?
- How do you market properties under Clear Cooperation & Zillow rules?
- Do you think it’s best to sell off-market or on the MLS? Why?
- How do you reach buyers outside of your own brokerage?
- How will you make sure my home stands out among competing listings?
3
PRICING & TIMING:
- How do you determine the right listing price for my home?
- When is the best time to list my home in this market?
- How quickly can you get my home on the market?
- How important do you think prep work is vs. getting on the market quickly?
4
ABOUT THE PROCESS:
- Who will be my main point of contact on a daily basis?
- What systems do you have in place to manage all the details of my sale?
- Who on your team will handle different aspects (marketing, staging, coordination, negotiations)?
5
COMMISSION & VALUE:
- What is your fee? What services are included?
- If you’re also representing the buyer, how do you handle potential conflicts of
- interest?
- How do you approach negotiations?
- What happens if I don’t receive an acceptable offer?
